Heather Gordon is Legal Director at Martyn Fiddler Aviation. Heather joined the team in 2013 having previously practiced within a leading Isle of Man law ...Contact Heather Gordon
IS BUSINESS AVIATION PREPARED FOR THE NEW WORLD LANDSCAPE?
Talent shortages, the fallout from staggering inflation and the pressure from social media will make 2023 a tough year for business aviation. The time has come to confront new realities.
Business aviation is truly post-pandemic and moving forward requires the industry to start severing ties with ideas or cherished beliefs ingrained from a pre-pandemic era.
At Martyn Fiddler Aviation, we recommend the adoption of a flexible mindset. Business aviation can begin to develop a newer, more agile mentality by adopting a flexible mentality.
Now it is time to rapidly form and implement new, more sophisticated business aviation strategies – rather than play catch-up and potentially face a Kodak moment. The industry needs to reorient its thinking and begin by asking the one question that encapsulates the 2023 challenges: is business aviation prepared for the new world landscape?
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If you have any doubts or would like to discuss any aspect of this article, please do not hesitate to contact one of our experts who will be happy to discuss your individual circumstance.